Pixel Fix
Pixel Fix is a modern computer repair shop in East Village, Vancouver, designed to serve the local creative community and small businesses. Unlike traditional tech repair shops with uninspired branding, Pixel Fix sets itself apart with a bold, retro-inspired identity that blends nostalgia with contemporary design. The brand’s core values of community, affordability, and reliability, are reflected in every aspect of the visual identity, creating a business that feels approachable and trustworthy for designers, artists, and entrepreneurs alike.
The brand identity package includes a comprehensive style guide featuring logo variations, business cards, stationery, advertising and their storefront design. Every design element is carefully considered to maintain consistency across all touch points, reinforcing Pixel Fix as a go-to hub for creatives needing fast, affordable, and reliable tech support.
The brand identity package includes a comprehensive style guide featuring logo variations, business cards, stationery, advertising and their storefront design. Every design element is carefully considered to maintain consistency across all touch points, reinforcing Pixel Fix as a go-to hub for creatives needing fast, affordable, and reliable tech support.
Key Insights
- A full brand identity system, including logo variations, business cards, stationery, storefront signage, and marketing materials.
- Emphasizing approachability and reliability to position Pixel Fix as a trusted local business for small companies and freelancers.
- Breaking the mold of bland tech branding by using bold, engaging visuals that attract a creative audience.
- Ensuring a cohesive and flexible identity that works across both digital and physical applications, from signage to business cards.
- Design elements such as retro computer graphics, circuit board designs and pixelated typefaces.
