Lady Jane
Lady Jane is a refined brand identity created for a boutique cake shop located on Commercial Drive in Vancouver. This project focused on developing a cohesive visual system that reflects the shop’s classy and elegant personality while appealing to its loyal, local customer base. Rooted in the shop’s core values of trust, reliability, and high-quality craftsmanship, the new branding is designed to stand out in a competitive market of bakeries and dessert cafés.
Through thoughtful packaging, clean design, and a warm pink-and-red palette, Lady Jane’s new identity celebrates its long-standing reputation in the community while elevating the customer experience. The brand identity draws inspiration from the soft, luxurious textures of baked goods, and the timeless appeal of classic cake design. A wordmark logo anchors the brand, delivering a clean, elegant impression that complements the handmade quality of their offerings. The supporting visual system includes delicate typography, graceful layouts, and carefully chosen colour combinations, creating a visual language that feels both modern and timeless. Every design touchpoint, from business cards to cake boxes, was crafted to reinforce the brand’s personality and create a memorable, cohesive customer experience.
Through thoughtful packaging, clean design, and a warm pink-and-red palette, Lady Jane’s new identity celebrates its long-standing reputation in the community while elevating the customer experience. The brand identity draws inspiration from the soft, luxurious textures of baked goods, and the timeless appeal of classic cake design. A wordmark logo anchors the brand, delivering a clean, elegant impression that complements the handmade quality of their offerings. The supporting visual system includes delicate typography, graceful layouts, and carefully chosen colour combinations, creating a visual language that feels both modern and timeless. Every design touchpoint, from business cards to cake boxes, was crafted to reinforce the brand’s personality and create a memorable, cohesive customer experience.
Key Insights
- A warm, romantic colour palette of pinks and reds, reflecting the indulgence and charm of the bakery’s offerings.
- A clean and elegant wordmark logo, communicating sophistication and professionalism.
- Creating a premium feel through minimal, elegant design while retaining warmth and approachability.
- Ensuring all packaging and branding touchpoints align with the shop’s values of trust, consistency, and quality.
- Designing a system flexible enough to adapt across formats, while maintaining a clear and unified brand identity.
This branding package includes logo development, business cards, loyalty cards, advertising materials, various packaging types, and storefront signage. Each element was created to maintain consistency across all physical and digital channels, strengthening brand recognition and reinforcing customer trust. I used Adobe Photoshop, Illustrator, Figma, and Procreate to develop this project, ensuring a smooth and efficient design process from concept to execution.
The final result is a polished, cohesive identity that captures the essence of Lady Jane, which is elegant, trusted, and community-rooted, positioning it strongly within Vancouver’s bustling bakery scene.
The final result is a polished, cohesive identity that captures the essence of Lady Jane, which is elegant, trusted, and community-rooted, positioning it strongly within Vancouver’s bustling bakery scene.
